Bytepaper Orders for Retail Pharmacies Launched! Learn MoreTurn conversations into contacts, leads, orders and bookings
Kickstart Customer Engagement
Whatsapp business API pricing
STARTER
₹
899
/mo.
Billed annually + 18% GST
- Web + Mobile App
- 3 Users
- Customers (Unlimited)
- Customers tagging (Unlimited)
- Customers grouping (Unlimited)
- Custom fields (Unlimited)
- Team shared inbox
- Media templates
- Welcome message
- Out of office [OOO]
- Broadcasting
- Google-sheet broadcast
- Blue-tick verification
- Chatbots (Basic)
- *Basic chatbots = TEXT, CTA, MEDIA and Templates bots
- QR code (Single)
STANDARD
₹
1299
/mo.
Billed annually + 18% GST
- All features in Starter Plan +
- 6 Users
- Automated 'Stop' bot
- Carousel templates
- Drip campaign
- Broadcast retry
- Chatbots (Fully featured)
- Events sequence
- Triggers
- QR code (Multiple)
- Click-to-WA-ads-launcher (*Coming soon)
- Facebook lead ads integrations
- Team roles
- Auto-assign data
PRO
₹
2399
/mo.
Billed annually + 18% GST
- All other features +
- 10 Users
- WhatsApp Flows
- Carousel templates click-tracking
- Cart abandoned trigger
- Webhook integrations
- WooCommerce
- HTML Site
- Zoho Books
- Dialog Flow NLP
- IP restriction
- ChatGPT
Additional User price – ₹249/month + 18% GST
(Billed annually)
Understanding Conversations Window
Businesses can open a new conversation window by sending a marketing template, utility message or authentication message. One open conversation lasts 24 hours.
Customers can also initiate a conversation by sending a message to the business WhatsApp number which is called a Service message. Meta announced free Service messages as of November 1, 2024.
When a customer initiates a conversation by clicking a CTWA (Click to WhatsApp Ad) or a Facebook page CTA button – it is called a Free-entry point conversation and has a 72-hour conversation window. Here businesses have to respond within 24 hours to keep the 72-hour window open. During this window, businesses can send any message (not just templates).
To see more examples of conversations, View this PDF
CONVERSATION CHARGES
MARKETING
₹0.8046
UTILITY
₹0.1350
AUTHENTICATION
₹0.1350
SERVICE
FREE
AUTHENTICATION INTERNATIONAL
₹2.3200
Note–
We charge an additional platform per message cost over Meta’s per message pricing.
For credit recharge/billing, you will get a direct invoice for WhatsApp Credit Utilization from Meta in your Meta business account.
To learn more and view Meta’s Rate Card Click here
About the type of conversations
Effective November 1, 2024, Meta-owned WhatsApp has made all incoming messages free. The four categories of conversations as defined by Meta bear different charges.
FAQs
Does Bytepaper provides monthly plan?
Yes, Bytepaper provides monthly plans. You can opt any plan Starter, Standard or Pro at per month or yearly basis.
Can I cancel anytime?
Yes, you can cancel your Bytepaper subscription plan anytime. Once you cancel, no further charges shall be applied on your account. However, there are no refunds if you cancel the plan in the middle of the subscription duration.
What are the payment methods?
You can subscribe to Bytepaper using UPI (Gpay, PhonePe etc.), Net banking, Credit or Debit cards.
Are Bytepaper's pricing inclusive of taxes?
No, separate 18% GST charges are applicable on the shown prices.
Is Bytepaper available on mobile app?
Bytepaper works well on both Android and iOS platforms. App download links are available in both the header and footer of the website.
However, due to functionality complexities and to keep the mobile apps as easy to use as possible, some features are restricted to web-only.
How do I pay for credits utilized?
For customer convenience, Bytepaper provides two options – pay via Meta’s WhatsApp Billing or directly using Bytepaper’s line of credits. In both cases, Bytepaper charges additional credit costs over Meta’s provided credit charges (as shown).
When does the 24 hour window start in a conversation?
A conversation or session starts when the first message from a
- business or
- customer
is delivered to the other end.
The message should be in the “delivered” status and not in the “sent” status.
and, when the business responds to a user-initiated message, the 24-hour window starts.
How conversations are charged?
Conversations are charged by Meta based on the type of business-initiated message that is sent to the customer using the API Platform. It can be a Marketing template, Utility template or Authentication template. Customer-initiated messages are Free. Depending upon the message utilization, Meta raises invoices.
When does the business get charged for a user-initiated conversation?
Meta announced free Service messages as of November 1, 2024. The business will not get charged for the user-initiated messages. If the user initiates a message directly it opens a 24-hour window, but if it is a Free-tier service message then it opens a 72-hour window (when the business responds within 24 hours after receiving the first message.)
When does the business get charged for a business-initiated conversation?
The business will be charged when a pre-approved template message is delivered to the user. The charge will be for the first message sent, this opens the 24-hour session window to exchange as many messages as needed by the business and user.
How many messages can a business send within the 24hour window? Will the business be charged for each message?
Once a 24-hour session window is opened by the customer or business-initiated message – unlimited messages can be exchanged by the business and customer within the time period. The business will only be charged for the first message depending on the message category used during the business-initiated conversation.
However from July 1, 2025, for all businesses, Meta will charge per-message for template messages instead of per-conversation and Utility templates sent within an open customer service window will be free.
Few things to know before you get started
Important details →
For Meta Business Account
- Make sure you have an official business website to proceed smoothly.
- Learn about allowed businesses in WhatsApp Commerce Policy. Many businesses like medicines, arms, political marketing or any illegal products etc. are not authorized to use Meta APIs.
- If your Meta Business Manager is not verified, you can send proactive messages to only 50 unique contacts every 24 hours.
- If not verified, you can always send unlimited replies to user-initiated conversations.
For WhatsApp Business Number
- You must have a phone number that does not have a WhatsApp Account
- If you have WhatsApp account, you can take a backup of your existing WhatsApp data and then delete your WhatsApp Account.
- If a WhatsApp number is blocked or reported spam, Bytepaper has no control over it and Meta and it's policies decides to reactivate or permanently block the linked WhatsApp number.
- Meta has introduced 'Frequency Limit' for Broadcasting messages. Meta ensures that a customer receives only a limited number of marketing messages in a timeframe, so their WhatsApp users do not feel spammed with message overload. Utility and authentication messages will be delivered.
